Do you find yourself spending a lot of time looking for the best eCommerce fulfillment solutions? Look no further!
Here is a detailed guide that will help you choose the right fulfillment provider that answers your needs, whether you have a small or large eCommerce business.
What you're about to discover in this article:
1. Order fulfillment in eCommerce and why it matters
2. Choosing an eCommerce fulfillment provider. 5 Tips and aspects to consider
The main purpose of order fulfillment in eCommerce is to drive sales. However, understanding the importance of order fulfillment in this insdustry requires a closer look at how different business models work.
In traditional brick-and-mortar retail, customers physically visit a store, browse through the available products, and make their purchases.
In the eCommerce sector, customers do not have the opportunity to visit physical locations; instead, they shop online. This necessitates the need for businesses to establish an efficient method of delivering products to their customers.
The order fulfillment process is the stage where every activity of an online business comes together. It includes all the necessary steps for a business to successfully deliver products to their valued customers, such as:
There are a few signs that will tell you it's time to start thinking about implementing an eCommerce fulfillment solution. The first is when your business has grown beyond its initial capabilities, for example:
In the end, choosing the right fulfillment solution at the right time is key if you want to scale your business effectively.
From assessing your business requirements and fulfillment objectives to analyzing order volume, product types, and customer expectations, we have compiled a list of key considerations to help you make the right choice.
Prior to evaluating potential fulfillment partners, invest some time in analyzing your business objectives and requirements. Take a moment to document your answers to the following questions, either by opening a document or grabbing a pen and paper. These questions will assist you in gaining a better understanding of your unique needs and goals.
What type of products do you sell?
Answering this question can help you narrow down your options when it comes to fulfillment services. For example, if you sell a small number of high-priced items, you may want to consider a company that specializes in luxury goods. On the other hand, if you sell many different types of products on digital marketplaces, a fulfillment provider that integrates with the sales channels you need could be a better fit.
How many orders do you handle?
This question will help you determine how much time and effort you can allocate to the fulfillment process. If you have a high volume of daily orders, it might be beneficial to utilize a large fulfillment service that handles packing and shipping on your behalf. However, if your business is relatively small-scale at the moment, it could be worthwhile to collaborate with a fulfillment company that offers a scalable pricing model.
Where are your customers located?
A fulfillment center that is located within driving distance of your customers can be a huge advantage. This helps to speed up delivery times and keep shipping costs down. It also enables you to offer same- and next-day shipping, which can be appealing to customers who want their orders fast.
What are your budget and time frame for order fulfillment?
It’s a good idea to have a budget in mind when choosing a fulfillment center. You also want to think about how quickly you need orders shipped out. For example, if you only sell seasonal items and don’t expect much demand during the off-season, then it may be worth waiting until springtime before selecting a fulfillment service.
Approach this step with the same level of detail as before. Make sure to provide thorough answers to the following questions.
Do you sell perishable items that require refrigerated storage and handling?
This is particularly important for businesses dealing with products like fresh produce, flowers, or temperature-sensitive medications. If so, you will need to prioritize finding an eCommerce fulfillment provider with refrigerated storage capabilities and expertise in handling perishable goods.
Do you sell oversized items that need custom packing?
Consider products such as furniture, machinery, or large electronics. In this case, finding an eCommerce fulfillment solution that can accommodate custom packaging and handle oversized items becomes crucial.
Are your customers expecting fast delivery times?
Speed of delivery is a significant factor in customer satisfaction. Evaluate whether there is a demand for quick shipping and if meeting such expectations is critical to your business. Look for an eCommerce fulfillment provider that can offer expedited shipping options or has a wide geographic reach to ensure timely deliveries.
Geographic reach and warehouse network capabilities
The geographic reach and warehouse network capabilities will determine how many customers you can serve and how fast you can deliver their orders. If your business is based in a remote location with limited access to customers, then you’ll want to look for a company that offers the widest reach possible.
Ensure your provider can reach your target markets efficiently and cost-effectively.
Scalability and flexibility
The scalability and flexibility of the logistics partner will determine how quickly you can grow your business. If your company’s revenues are growing rapidly, then you need a partner that can scale with you. You also want a logistics provider that offers flexible options for handling peak demand times or sudden spikes in volume.
Find a partner that can grow with your business. Take into account future growth and look for a partner that can adjust their services and pricing to accommodate your business expansion.
Technology and integration capabilities
When selecting a partner, prioritize finding one that offers seamless order processing and integrates well with your existing systems. It's important to choose a provider that allows for easy integration with the eCommerce platforms you currently utilize.
The best logistics partners will offer a variety of options for integrating their services with your existing software. This can help reduce the time and effort it takes to process orders, which in turn will save you money by reducing employee hours spent on those tasks.
Deciding on the appropriate eCommerce fulfillment model can have a significant impact on the success of your business. You have the option to handle fulfillment in-house, utilize third-party logistics, or opt for dropshipping. Each model comes with its own advantages and disadvantages, and the choice will largely depend on the size and scale of your business.
To gain a deeper understanding of the distinctions between these models, don't hesitate to explore this article.
Now it's time to thoroughly assess all the fulfillment partners and solutions that are at your disposal. This step is crucial to ensure that they are a perfect match for your unique needs, expectations, and budget. During the evaluation process, take into account the following aspects:
Assess expertise, industry knowledge, and specialization of potential partners
Look for fulfillment providers that have a deep understanding of your specific needs and have experience in your industry. This can greatly enhance the efficiency and effectiveness of your fulfillment operations.
Focus on collaboration and communication aspects
Strong collaboration and communication are vital for a smooth fulfillment process. Seek out a partner that excels in these areas and shares similar values and goals. Effective communication and alignment of objectives will help foster a productive and successful partnership.
Evaluate cost-effectiveness, ROI, and the balance between costs and quality of services
Consider the cost of services offered by different fulfillment providers, but also evaluate the quality of those services. Striking the right balance between cost-effectiveness and quality is important for long-term success. Avoid compromising on service quality in favor of lower costs, as this can negatively impact customer satisfaction and overall business performance.
When selecting between various eCommerce fulfillment solutions, assessing your business requirements, analyzing factors such as order volume and customer expectations, and determining key factors such as geographic reach and technology capabilities are steps you cannot leave behind. Make sure you choose the right fulfillment model and evaluate potential partners based on their expertise, collaboration skills, and cost-effectiveness. Finding the right balance between cost and service quality is key for your long-term eCommerce success.
If you're in need of a scalable fulfillment solution for your online store, we're here to help you.
Frisbo's user-friendly solution enables businesses to effortlessly optimize their e-commerce order fulfillment process with flexible warehousing, Pick&Pack, and Next-Day Delivery in more than 30+ countries.
With our extensive network of 52+ European warehouses, online retailers can benefit from the convenience of strategically storing their products in various locations, simplifying both local and cross-border logistics management.
If you need any assistance before starting your e-commerce order fulfillment process, please feel free to reach out to us. Whether you want to send us a message or request a quote, our team will be more than happy to help.